EXECUTIVE PROFILE BUILDING
KDC specializes in raising key executives’ profiles
to align with your investment plans.
“Working with Kate always feels like an exciting collaboration. She’s driven, strategic, resourceful, and connected - and knows how to build brands and grow top and bottom line. All the while, Kate is always one step ahead of me, anticipating the next challenge or opportunity, and how to best maximize it. She’s also indefatigable in her representation of clients. That’s a winning combination for me!”
— Peter Arnold, Executive Director, Fashion Scholarship Fund
Challenge:
Raise profile to establish Jay Sugarman, Chairman and CEO of iStar as an industry leader during a time of competition coming to the market. The firm had never worked with an outside PR agency. Sensitivity to not give away too much information to the competition.
Solution:
Crafted a strategic communications plan and hand-selected a seasoned PR agency to proactively pitch and secure high-profile media appearances for the first time ever. Secured first-ever broadcast appearances and magazine coverage in top magazines including REIT Magazine, Commercial Observer and The Real Deal, resulting in billions of media impressions.
Challenge:
Raise personal profile of beauty brand co-founders Marla Malcolm Beck (CEO) and Barry Beck (COO) following sale of the business to major retailer, in order to build presence for future brand launches and remain competitive in the market.
Solution:
Built and executed strategic communications plans with consistent and impactful messaging. Developed social media presence, arranged participation at conference/media appearances and brought in media training.